government spending tagged posts

Not Beersies Cost At Least 1.2 Million

January 22, 2015 New Zealand Taxation

The “Not Beersies” has failed to sway the opinions of heavy drinkers, and may have encouraged some to drink more.

Late last week the Taxpayers Union issued anew statement with information on the cost and outcomes of the recent “Not Beerises” campaign aimed at encouraging lowered levels of alcohol consumption among New Zealanders, showing that the effort may not have had the intended effects despite costing NZD 1.2 million of taxpayers’ money.

According to the taxpayers Union, the cost of the “Not Beersies” advertising campaign was at least NZD 1.2 million, although the exact figure has not been disclosed, even though a request under the Official Information Act.

The experts of the Tapayers’ Union claimed that the campaign had limited effect to decrease alcohol consumption, esp...

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